7 Ways to Increase Engagement in Your Email Marketing Campaign

 

7 Ways to Increase Engagement in Your Email Marketing Campaign


Running an email marketing campaign is one of the best ways to reach your customers and prospects. Email has a high open rate, and it's easy to track which messages are resonating with your audience.

Indeed, between 2013 and 2017, email marketing revenue increased from $23 billion to $40 billion. However, making sure you're maximizing engagement can be difficult without following these 7 tips:

- Use images in subject lines

- Write helpful content

- Involve customer service

- Create infographics

- Offer live events

- Send offers for more emails

- Increase your list size




Why are emails important?

Email is one of the most popular methods for reaching customers. There are over 2 billion users around the world and about 29% of all digital content is created for email, which results in billions of emails being sent every day.


Despite this popularity, an average click-through rate from email campaigns is only 0.2%. This can make it difficult to know which messages are resonating with your customers and prospects.


Still, there are several ways to increase engagement in your email marketing campaign.



7 Tips for Increase Engagement in Your Email Marketing Campaign

- Use images in subject lines: If a person is skimming their email and they see a title that is less than 7 words, chances are they will open the email. It is also important to use an image since it would be the first thing one sees when opening the email.


- Write helpful content: Make sure you are including helpful information for your reader. This can be anything from deals to tips for how to get the most out of your product or service.


- Involve customer service: Customer service should always be involved in any marketing campaign, but it is especially important with email marketing. The customer service team should offer help if people have questions about your company or product and connect customers with other customer service representatives if they need more help.


- Create infographics: Infographics are a great way to provide information in an easy to understand way. You can create them yourself or hire someone else to do it for you. The infographic should be informative, visually appealing, and contain useful information.


- Offer live events: Live events are an excellent way to increase engagement as well as revenue for your business. Live events can include webinars, seminars, and even parties! These events not only allow people who couldn't make it out to come into contact with your brand but also allows them the opportunity to purchase products offline which means more revenue for you!


- Send offers for more emails: One thing that everyone knows how to do is send emails and





Conclusion

With the increasing number of promotional messages being sent every day, it can be a challenge to cut through the noise and attract your prospects' attention.

The good news is there are a number of ways you can improve your email marketing campaign to ensure that your emails stand out from the crowd. Here are 7 tips for increasing engagement in your email marketing campaign.


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