10 Types of Sales Funnel Systems You Can Use to Boost Your Marketing Efforts
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There are many different ways to structure your sales funnel and marketing efforts. From the moment someone views your company website, to when they make a purchase, there are numerous steps you can take to increase your conversion rate and overall success.
Creating a streamlined system that is easy to follow not only helps you track your progress but also optimizes your ability to see results quickly. In this blog post, we’ll cover 10 types of sales funnel systems that marketers use every day to improve their marketing efforts.
Whether you have an existing setup or want to implement one of these in the near future, you’ll find something useful here. Let’s take a closer look at each of these sales funnel systems below.
What is a Sales Funnel?
A sales funnel is a process designed to move potential customers through a series of stages towards the purchase of your product. It is also known as a funnel marketing system, conversion funnel, or sales funnel marketing system.
The basic premise of a sales funnel is that it has a large pool of potential customers, but only a small percentage of those customers actually become paying customers. A sales funnel system aims to reduce that percentage by moving customers through various stages or “funnels” in which they are given opportunities to “fall out” of the system if they are deemed not likely to become customers.
The stages of a sales funnel are typically as follows: - A large pool of potential customers is created by advertising, social media, or other marketing techniques.
- This pool of potential customers is then narrowed down to those who are most likely to become customers (e.g. by asking them some questions about their interests, needs, and preferences).
- A sales funnel is then created so that these potential customers move towards becoming actual customers, completing a purchase, and providing positive feedback.
- If customers do not complete the purchase, they are “falling out” of the funnel at each stage, allowing marketers to focus on retaining those who are most likely to become paying customers.
Lead Magnet Funnel
The “lead magnet funnel” is one of the most common sales funnel systems. The goal of this funnel is to get potential customers to give up their email address. This is often done by offering a “lead magnet,” which is typically something like an e-book, an audio series, or a resource guide that the customer can download.
By giving these customers the lead magnet (which they might not have been able to access otherwise), you entice them to provide their email address in exchange for the lead magnet.
Once someone gives you their email address, you have a direct way to reach out to them and increase their interest in your product or service. This sales funnel system is frequently used by companies that sell information-based products, like e-books and online courses.
Google Adwords Marketing
Google Adwords is one of the most commonly used sales funnel systems in the world. The basic idea is that you create ads that link back to your website. These ads show up at the top of relevant Google search results, as well as on other websites that host Google ads.
When people click on these ads, they go to your website and can take whatever action you have specified, like signing up for an email newsletter, downloading a white paper, or purchasing a product.
This sales funnel system is primarily used for B2C sales, but can also be used for B2B sales.
Solo Ads Marketing
Solo ads are advertisements that are purchased from another person who has a substantial mailing list.
This person will then send out your advertisement to their list; although, instead of having your name on the ad, it will say “Advertisement” or “Special Offer.” This sales funnel system allows you to quickly and easily scale up your marketing efforts by purchasing solo ads from people who have a large mailing list. The cost of these advertisements can vary widely, but is typically somewhere between $50 and $2,000 per thousand people reached. Solo ads are primarily used for B2C sales, but can also be used for B2B sales.
Blogger Outreach Marketing
Blogging is a popular way to get your message out and attract new customers. However, blogging alone is not enough to generate substantial revenue. The goal with blogger outreach is to find high-traffic blogs related to your niche, and offer to write a guest post for them. In exchange for the guest post, ask for one or both of the following:
- Ask the blog owner if they would link back to your website from their blog post.
- Ask the blog owner if they would mention your product in their blog post. Depending on the website, you may also want to offer to pay the blog owner for these things as well.
Blogging is an excellent way to increase your website traffic and get new customers, but it is a slow process that can take months before you start to see results.
Using a sales funnel system like blogger outreach can help you see the benefits of blogging much quicker and with much less effort.
Webinar Marketing
A webinar is a live seminar that is hosted online, usually with video or audio. You can use webinars to create awareness around your product or service, grow your list, and ultimately increase your sales.
The best part about webinars is that you can use them to sell to customers in every time zone. Your goal with webinars is to get people on the phone who have expressed interest in what you have to offer.
This can be done a few ways, including: - Hosting a free webinar designed to educate your audience about a specific problem or challenge they face.
- Asking people to sign up for a free 30-minute consultation call where you can help them address their challenges and see if your product or service is a good fit.
Video Ads Marketing
Video ads are one of the most effective sales funnel systems you can use to boost your marketing efforts.
The goal with video ads is to create an ad that is compelling enough to get people to click on it and watch it. Once people watch your video ad, you want them to be so engaged that they want to share it with their friends and social media followers.
Video ads can be hosted on your own website, or posted on YouTube or other video hosting sites. The best type of video ads are those that are short (under 90 seconds), contain the problem that the product you are selling solves, and explain how your product solves that problem.
Once people watch your video ad, you can also place clickable call-to-action buttons in the video itself so that people can click on them and go straight to your product or sales page.
Paid Search Marketing
Paid search marketing is a sales funnel system where you pay to show up at the top of the Google search engine results when someone types in a related search. For example, if someone types in “online marketing tools,” your ad could show up at the top of the page.
This sales funnel system is primarily used for B2C sales, but can also be used for B2B sales.
Instagram Advertising
Instagram advertising is a sales funnel system where you pay to show up in the “sponsored posts” section at the top of the Instagram feed.
Your goal with Instagram advertising is to get real people to like your ad and then click on your website from the Instagram app. Instagram is primarily used for B2C sales, but can also be used for B2B sales by posting photos of happy customers using your product or service.
Wrapping up
In this blog post, we’ve covered 10 types of sales funnel systems that marketers use every day to improve their marketing efforts.
Whether you have an existing setup or want to implement one of these in the near future, you’ll find something useful here.